This time last year, Miami, Florida would be in the throes of preparation for its yearly Art Basel bacchanal. These days, while the sun seekers still find their way to socially distanced pools and beaches, there’s a noticeable hush surrounding the city’s usually glitzy haunts. But for Pharrell Williams and David Grutman, it has set the stage for a triumphant return—and reimagining—of their beloved home base.
Three years in the making and produced in association with lead developer Eric Birnbaum of Dreamscape Companies, they’re introducing The Goodtime, a refreshing addition to the Miami hotel scene. Just don’t call it a hotel: With an expansive third-floor pool deck,lobby lounge, eatery, outdoor workout area, recording studio, and 45,000 sq. feet of retail space, it’s designed to be a play-land for visitor sand locals alike (with 266 guest rooms to boot). "It's good vibes, goodenergy, good karma, good food, good music, good environment, good vibration,” Williams explained during our chat via Zoom, a noticeable beam of South Florida sun reflecting onto the wall behind him. "Comethere one way, and then you leave vibrating. We call it spiritual Wi-Fi.” read more